In you’re unfamiliar, South by Southwest (SXSW) is an annual event dedicated to showcasing great known and unknown musical talent. This year was the 25th time the Austin event was held, but it was the very first trip by TrueFire. Thanks our buds at Guitar Player, Bass Player, Electronic Musician, and Keyboard Magazine, we were able to secure some press passes, and we took full advantage. Between the four of us on the adventure, we probably saw over 100 different bands, and we got tons of photos and videos of just about every one. You can check out a couple of the photo galleries here and here (more photos to come). Watch the video below for a bunch of clips from about 25 different performances. We have so much footage that we haven’t even seen it all yet, but once we sort through it all we’ll be sure to share some more with you. Also be sure to check in over at
