TrueFire

A Song to Die For: The ‘My Way’ Killings

A strange and shocking story caught our eye in today’s New York Times: Sinatra Song Often Strikes Deadly Chord. What’s happening is that there’s been a long ...

Guitar News from NAMM

Last week we offered a sneak peak from the floor at NAMM, the mammoth trade show of the musical-instrument business. (That’s when we revealed the inside word on...

Daily Kindling: Goodbye Gibson?

Industry insiders at the NAMM show in Anaheim are murmuring that Gibson could be out of business by this summer....

Happy New Year!

We’ve had a great time launching TrueFire’s blog this past year, and the feedback we’ve received from players around the world has been nothing short of inspiri...

Branding: Musical Identity as a Career Move

by Rich Tozzoli On this past Veteran’s Day, the Punch-In ran a handful of videos featuring performances of “The Star-Spangled Banner.” Slash was featured in ...

Direct-to-Fan Distribution

There was no single blow that killed the record industry's business model, but it never recovered once artists gained the capability to sell and distribute thei...

Yes, Master

“Mastering Engineer” — an industry job shrouded by a magical black veil of intrigue and mystery. Who are these guys? What do they do behind those closed doors t...

Cash and Creativity

My UPS guy looks like Chris Cornell. Which makes me wonder: Is my UPS guy Chris Cornell? Is that the Loud Love howler himself coming up the walk in brown shorts...

Welcome

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