business

3 Questions: Richie Kotzen

by Charlie Doom initially found fame at the age of 21 in the hard rock band, Poison.  Kotzen's creative and technical command of almost every musical genre ...

Guitar News from NAMM

Last week we offered a sneak peak from the floor at NAMM, the mammoth trade show of the musical-instrument business. (That’s when we revealed the inside word on...

Fireside Chat: Seymour Duncan

While the name Seymour Duncan might be synonymous with high quality pick ups and stompboxes, few know that before he was winding magnets and soldering wires, Se...

Happy New Year!

We’ve had a great time launching TrueFire’s blog this past year, and the feedback we’ve received from players around the world has been nothing short of inspiri...

Fireside Chat: John Wlaysewski

Our latest Fireside Chat is with a Zeppelin-loving, Fender-playing guitarist who is unafraid to go to 11 and shred on solos. His name? John Wlaysewski. He is th...

Branding: Musical Identity as a Career Move

by Rich Tozzoli On this past Veteran’s Day, the Punch-In ran a handful of videos featuring performances of “The Star-Spangled Banner.” Slash was featured in ...

Fireside Chat: Kiko Loureiro

Colonialism is alive and well in the 21st century, but rather than pin helpless natives to the tips of bayonets, today’s conquistadors are building their empire...

Fireside Chat: Vicki Genfan

Every now and then an artist comes along whose music reaches out and touches the soul of all who hear them. Virtuoso guitarist, singer and composer Vicki Genfan...

Fireside Chat: John Patitucci

Grammy-winning jazz bassist John Patitucci pulled up a seat to chat with our very own Charlie Doom. 1. If you weren't a musician, what would you be and why? ...

Direct-to-Fan Distribution

There was no single blow that killed the record industry's business model, but it never recovered once artists gained the capability to sell and distribute thei...